The Missing Poster Re-imagined

How dyou make the public more likely to engage with missing people campaigns?

Bring the missing poster into the 21st century.

Creative Circle '23 x4 Gold | D&AD '23 shortlist | Kinsale Sharks '22 x2 Silver, x1 Bronze |
ADC of Europe '23 x2 Bronze | PR Week '22 shortlist | Campaign Big '22 shortlist

Here’s a before and after of the posters.

We used AI to make images clearer, included a location-specific map of the person’s last sighting and included a QR code for fast sharing on social channels.

The Missing Poster Re-imagined

Here’s a before and after of the posters.

We used AI to make images clearer, included a location-specific map of the person’s last sighting and included a QR code for fast sharing on social channels.

And here are the missing ads out in the REAL WORLD.

City of London Corporation

Royal Navy