Our People Are Our City

How dyou get the fat cats in the big City to pay their staff a living wage?

Speak their language: £££££££.

We got over 200 City businesses to invest in their people (with a 2 week campaign).
And got Campaign Ad of the Day.

We created an alternative stock market — one which was exclusive to London Living Wage accredited businesses. And launched the campaign by officially opening the market at the Museum of London.

We sent businesses a message where we knew they’d be. At their local stations...

In City publications we knew they’d be reading…

And in the busiest square in the City.

On social, we revealed the MANY business benefits of investing in people.

The press got talking...

But, more importantly, so did the public (4 million, to be exact).

And over 200 City businesses invested in their people. Cha-ching!

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Missing People